ABOUT BEINKS

WHAT IS BEINKS?
 
Beinks /biː’ɪŋks/ means “be colors”. It is also the pun of “beings”, meaning Existence, Life. Simply put, Beinks is Colors of Life, which is beautifully presented and connected in many forms.
 
With a humble start in 2016, Beinks is proud to bring our good-quality and earth-friendly yoga mats to many yogis around the globe. We believe that our thoughtfully-produced yoga mats will be one of the best tools for your practice and help connect the real inner beauty inside you.
 
WHO ARE WE?
 
Beinks is an Australian brand with all the wonderful values and spirits that we know about this beautiful land: young, open and welcoming (and celebrating) all the differences. However, Beinks is not just bounded within Australia values if we consider the diversified backgrounds of its founders and those inspiring people behind it who are locating or originated from Australia, France, Vietnam and Singapore. Beinks is proudly created and well-blended by young positive hearts, open minds and kind souls.

VISION

Beinks will be a great companion along your yoga journey, supporting and nourishing the real beauty in you.

INSPIRATION

With a deep appreciation of simple things in Life, we find much of our inspiration in basic elements of Life such as Air, Rock, Earth, Fire, Water to create our yoga mats. These elements are beautiful in their own ways in spite of differences in colors, forms, and nature. We do believe simplicity has the best beauty.

OUR PRODUCTS

INSPIRED BY DIFFERENT LIFE ELEMENTS, OUR PRODUCT LINES ARE DESIGNED TO SUIT YOUR NEEDS.

b’AIR – The travel mat: Inspired by the AIR element being light, open and energizing, B-Air is created as super light yoga mat for free spirit travelers. With its foldability and unique design, B-Air is the perfect choice for you on the go. Made from biodegradable and sustainably-harvested natural rubber, this environment-friendly yoga mat is the great choice to protect our planet.

b’EARTH – The true mat: EARTH is raw, grounded, and kindhearted to nourish all beings. This is a gift from Mother Earth to yogis with 100% sustainably-harvested natural rubber, providing you with an incredible grip, a solid density for a true practice. Similar to b’AIR yoga mat, b’EARTH mat is made from biodegradable and sustainably-harvested natural rubber. We are working on production for a recycled b’EARTH mat. Watch out and stay tuned for the updates!

b’EARTH X – The true mat. For Taller Yogis:  this mat is a longer and simpler version of b’EARTH yoga mat. Made of 100% sustainably-harvested natural rubber with one solid layer, b’EARTH X is created to give you more space to practice on.

b’ROCK – The studio mat: ROCK is strong, stable and faithful. Inspired by rock’s unfadable quality, Beinks created B-Rock yoga mat to be the most loyal and durable friends with yoga studios and regular yoga practitioners.

HOW OUR YOGA MATS ARE PRODUCED

Beinks yoga mats are manufactured in Taiwan – the country that is currently the most advanced in yoga mat production, especially natural rubber yoga mats.

Source of material

The material for our b’AIR and b’EARTH is sustainably sourced from South East Asia (mainly fron Thailand, Vietnam, Philippines and Indonesia). It is not from Amazon forest or rainforest areas. In normal condition, rubber tree provides resin for 30 years. After that, the rubber trees from these local farms will be cut down for use of wood, and new trees will be planted in original places. It is considered the best way for a sustainable growth of natural resources from agricultural.

On another note, our mats are biodegradable, which means they will decompose naturally after 3 – 5 years in typical landfill conditions. That will help reduce the amount of waste and give more space on our planet. For an exciting update, we are working on an even better solution for our natural rubber yoga mats: recycled natural rubber – one more reason for you to love Beinks!

For b’ROCK mats, they are free from latex and 6P. Everyone might have heard of the terms, but for a better understanding, 6P is a type of toxic chemical called Phthalates. It is a group of chemicals mainly used for softening and increasing flexibility of plastic. It is toxic and it is common in lots of yoga mats and equipments. However, this is not the case with b’ROCK yoga mat, which is free from these toxic chemicals. Having said that, we are aware that this 6P-free PVC mat is not the best solution for now, we are trying to look for an alternative that match b’ROCK current standards and still support the best interest of yoga studios.
Production

We have carefully selected our producers and visited the factories to ensure that they meet all the high standards of ethical work place practices and code of conduct. Our Beinks mats meet SGS certification and are free from toxic chemicals.

Packaging

Beinks yoga mats are packaged with recycled papers and cardboard. We try to look for even more sustainable solutions.

PEOPLE AT BEINKS

We are a group of long-time friends who came from different parts of the world but the love of yoga and our youthful and kind energy brought us together. We have different personalities and cutural backgrounds, of course everybody does. But what really connects us, for years and decades, are our similar principles and values: ethics, integrity and kindness (and probably our similarly-crazy heads too).

As members of Beinks, we share the same view about the global environment, about the common space that we all share to live in, and about all the beings that we have connections with. Each of us plays a role of constant forces and reminders to each other that we should keep improving and changing for a better entity and better individuals to make Beinks a good companion to your yoga journey.

We all feel honored to e-meet you here. Get to know each of us below and leave us a message how you connect with Beinks and our mats. Much love to you, from Beinks team.

Business Development

Jivani

hello there, this is Jivani. Just a bit of background to confuse you, I grew up in Vietnam, spent more than a decade in Singapore, and now settle in Melbourne Australia with my French gentleman and 2 lovely kids.

My yoga journey started in 2011 when yoga was quite a trend at that time. Two years later, in 2013, I made my way to India for teacher training course and have taught yoga for a couple of years since then.

I am perceived as a simple and authetic person who value real connections, true feelings and self-reflection. I am also an avocate for “almost vegan” lifestyle, with the main purpose of reducing killing and abusing animals as much as possible.

I feel honored to be part of Beinks team since day 1, and have the chance working with amazing people, creating beautiful and high quality products for yogis.

Techinal Team Lead

Stephane

Stephane is open-minded, critical and macro thinker. He is also a warm and thoughtful human. You will find it very interesting talking to him about any topics, but he especially likes to develop “marco” conversation about environments and futurism of life.

At Beinks, Stephane is a smart problem solver and also contributes brilliant ideas, especially when it comes to technical challenges. Outside Beinks routine, you will find Stephane on yoga mats, or jogging pretty fast along a beautiful track nearby his area in the West of Melbourne.

Lead Designer

Tristan

Tristan is an energetic and humorous person. His openness and adaptability is exceptional, which explains why he can survive any working conditions or any life situations.

Tristan really cares for the global environment and he is an active advocate on this for a number of years.

Apart from being our Lead Designer, Tristan also plays an important role in developing Beinks’ presence in Singapore where he is currently residing in. You might spot him doing some kitesurfing in Singapore sea.

Brand Ambassador

Céline

Céline is our face, our voice, our representative. She loves b’AIR and b’EARTH mats to a great deal.

Background of Celine
I’m a dance teacher. I did ballet and as a fan of jazz music, I decided to teach jazz dance. I began yoga at the age of 26 because I felt it would be a good way to protect my “overused” dancing body. At this time , yoga helped me more in a physical way to stay tuned with my sensations and not to hurt myself…My personnal practice of yoga during over 20 years, plus many many anatomy courses and study of body in motion have made me a fan of biomechanics and I just love understanding how our body works so cleverly. Meanwhile I discovered the immensity of yoga philosophy and way of life !

What students love about Celine? 
I think they love the precision in the way I instruct, and my own way to bring people to focus on what they can feel deeply (it’s quite an art ) Some shared they loved my kindness, simplicity, sense of humour and accessibility in the relationships I have with people around me. I guess, they also enjoy the flow of movements/asanas of my class. With my dance background, you know I can sometimes bring lots of colors to my practice and classes. I can be very creative (haha)!

What does Celine do if she is not on the mat?
As a French woman, I love cooking, having a good glass of wine talking with friends, going to theatre and enjoying life at every moment (all that with gratitude and mindfulness)

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